Meet Angelina
Rotorua Accountant
Supporting New Zealand SMEs

The Story Behind EBS Accounting

EBS Accounting was founded by Angelina, an experienced New Zealand accountant who believes business owners deserve clear advice, responsive support, and transparent pricing.

Angelina established EBS Accounting in 2016 and has built the firm from the ground up, supporting small and medium-sized businesses across New Zealand with practical, plain-English accounting guidance.

With more than 20 years of experience in New Zealand accounting, Angelina combines deep technical expertise with a genuine passion for helping business owners feel confident about their numbers.

Her work spans both public practice and commercial accounting, giving her a well-rounded understanding of how businesses operate day-to-day.

Angelina is known by her clients for being approachable, responsive, and focused on providing advice that is genuinely useful for real businesses.

Why I Built EBS Accounting

Accounting should not feel overwhelming, confusing, or isolating. Too many business owners feel intimidated by their accountant. They hesitate to ask questions. They worry about surprise bills. They feel embarrassed when they don’t understand something.

EBS Accounting was built to change that experience.

I believe business owners deserve clarity, guidance, and a trusted partner who helps them make decisions with confidence.

Accounting That Feels Human

At EBS Accounting, we support people first - not just numbers on a spreadsheet.

Receive explanations in plain English
There are no silly questions. There is no judgement. There’s just practical, reliable support.

You can:

Ask questions freely
Reach out when something feels unclear
Expect a timely response

Experience & Professional Background

Angelina brings more than two decades of accounting experience to EBS Accounting.

Her background includes public practice accounting, commercial finance roles, and hands-on advisory work with small and medium-sized businesses across New Zealand.

Professional highlights include:

Director and Founder of EBS Accounting (est. 2016)
Over 20 years’ experience in New Zealand accounting
Qualified accountant with public practice and commercial experience
Xero certified advisor
Registered Tax Agent with Inland Revenue (IRD)
Specialist in cloud accounting systems and business process improvement
Trusted advisor to small and medium-sized business owners
Industry speaker and presenter at accounting seminars and conferences
Contributor to accounting software development through product testing and feedback

Angelina regularly works with accounting software providers to test and refine new tools, helping ensure that technology continues to improve the way accountants support their clients.

Her approach combines technical accuracy with practical advice, helping business owners understand their numbers and make confident decisions.

More Than Compliance

We regularly support clients through:

Business restructures
Cash flow challenges
Software setup and improvements
Growth planning
Difficult life or business transitions

Our role is not just to file returns. It’s to help you feel confident and informed.

Our Commitment to You

You will never feel judged.
You will never be left waiting without a response.
You will never be surprised by your invoice.
You will feel supported.

Meet Angelina Rotorua Accountant Supporting New Zealand SMEs